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Hello, everyone, welcome to the online program on design, thinking and innovation.

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We live in very turbulent times, changes are happening at a very fast pace, the kind of pace that

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we are not seen before.

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So it is important for organizations and even individuals to rediscover themselves, to innovate, to

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make it easy for our customers and stakeholders.

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And innovation and design thinking offers a wonderful framework to achieve those objectives.

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I want to start off the session with a quote from Indra Nooyi, the former CEO of Pepsi.

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Design leads to innovation and innovation demands design.

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So both are like two sides of the same coin, right?

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The objective is to reorient, rediscover, change something for the better.

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And as I said, design thinking is a wonderful template that you can use to improve process, to design

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new products.

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It can be a physical product, something that you can touch and feel, or it can be a software product.

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It can be used to improve customer experience, can be used to design service, process, many, many

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applications.

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So we are going to see how design thinking can be applied in real life.

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So as far as the contents are concerned, we want to start with setting the context why we need design,

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thinking and innovation in the first place, right.

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So that's what we're going to start off with.

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Then we're going to look at what is design thinking and what is this five phase framework.

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Right.

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And design thinking.

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We're going to deep dive into different.

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Ideate and prototyping MVP that you see is something that is used in the startup world quite extensively,

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what is called as minimum viable product, the minimum, something that you can take it to the market,

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the minimum, something for which the customer is willing to pay, they are willing to pay.

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So we're going to see how design thinking can be used for MBP as well.

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Right.

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So before I start off, I'd like to give you a quick introduction.

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My name is Bovingdon.

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I come with over two decades of experience and I'm currently heading an artificial intelligence venture.

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I have been part of a product and service development efforts.

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It is those experiences that I'm going to bring into this program.

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So what you're going to hear is some concepts and many examples so that you can relate and drive improvements,

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introduce products, make changes in your organization or in yourself.

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So let's get started.